Brooklyn to receive controversial Nutella-based restaurant
Culinary students taking pastry courses online may want to swing by one of Brooklyn’s newest restaurants for a delicious dose of inspiration. Located in the Park Slope neighborhood of Brooklyn, Nutelleria NY sits eagerly awaiting its official opening. While Jezebel has reported that there has not yet been any menu released, the fare is anticipated to feature a broad range of dishes including the magnificent chocolate hazelnut spread, with rumors including Nutella breakfast pizzas and bacon banana Nutella waffle sandwiches.
Despite the standing market for such a wonderful, joy-spreading institution, signs and other decor just recently went up inside the Park Slope space, which has been rented by the current proprietors since as early as May 2013. It is believed by many that the delay in opening the establishment is due to the potential for legal issues with Ferraro, the Italian parent company that produces and markets the delightful spread.
According to Gothamist, Ferraro already owns and operates a number of cafes and restaurants in the United States that specialize in using Nutella, and also base a great deal of marketing on the dessert, which has developed something of a cult following over the years. The fact that Ferraro has developed a successful business around this sweet condiment would, most likely, dictate that they would not be thrilled to allow another restaurant to profit solely on their product. That said, Gothamist has also reported that no lawsuit has yet been filed on behalf of Ferraro, and that representatives for the company were not available for comment.
No official date has been set for the restaurant opening, but the NY Nutelleria website indicates that it should be a matter of weeks at this point. Also, the restaurants website has reported their plans to eventually expand to Miami and Los Angeles.