Oprah and Starbucks come together to launch ‘Oprah Chai Tea’

Get the Home-Based Catering Business Guide

Launching a home-based catering business can open the door to a fulfilling career. Grasp the fundamentals to start, from licenses and permits to essential marketing strategies.

Download

First Name*

Last Name*

Email*

Phone*

Program of Interest*

Diploma in Culinary Arts & Operations Diploma in Professional Pastry Arts Diploma in Food Entrepreneurship Diploma in Plant-Based Culinary Arts Diploma in Holistic Nutrition & Wellness Associate Degree in Culinary Arts Associate Degree in Baking & Pastry Associate Degree in Food Entrepreneurship Associate Degree in Plant-Based Culinary Arts Associate Degree in Holistic Nutrition & Wellness Associate Degree in Hospitality & Restaurant Ops Mgmt Not Sure

Download

By clicking the "Download" button, I am providing my signature in accordance with the E-Sign Act, and express written consent and agreement to be contacted by, and to receive calls and texts using automated technology and/or prerecorded calls, and emails from, Auguste Escoffier School of Culinary Arts at the number and email address I provided above, regarding furthering my education and enrolling. I acknowledge that I am not required to agree to receive such calls and texts using automated technology and/or prerecorded calls as a condition of enrolling at Escoffier. I further acknowledge that I can opt-out of receiving such calls and texts by calling 888-773-8595, by submitting a request via Escoffier’s website, or by emailing [email protected].

Coffee giant Starbucks and American media proprietor and philanthropist Oprah Winfrey have come together to create Starbucks’s newest drink: Teavana Oprah Chai Tea. While the Teavana brand isn’t new and was announced in 2012, the new Oprah blend is.

What is ‘Oprah Chai Tea?’
Oprah certainly isn’t new to tea – the star actually explained that tea is one of her important daily morning rituals. Winfrey may not have attended a culinary school online in an effort to create her own morning beverage, but the chai blend of tea has always been a favorite of hers because of its spicy and savory flavor. The Oprah Chai Tea was developed specially by Winfrey and contains a combination of ginger, cinnamon, cardamom and cloves. Starbucks and Teavana store customers can get in line for this new drink starting April 29 all across the United States and Canada. The proceeds from the sales of this new tea will go toward philanthropic ventures such as the Oprah Winfrey Leadership Academy for Girls. Other financial support will go to Pathways to College, National CARES Mentoring Movement and the U.S. Dream Academy.

Promoting tea sales
Oprah and Howard Schultz, CEO of Starbucks, met when she interviewed him in 2013 on the OWN’s (Oprah Winfrey Network) Super Soul Sunday segment. Schultz chose Winfrey as the face of this new tea blend because he aims to elevate the tea-drinking experience, much like the way Starbucks did for java. While tea has been offered at Starbucks since 1971, it hasn’t been as popular as coffee. Starbucks also launched a new store concept known as Teavana Fine Tea and Tea Bars in 2013 in New York, Seattle, Chicago and Los Angeles. Starbucks aims to make Teavana one of the most recognized, well-known and respected brands of tea in the industry.