How Color Affects Your Appetite

Posted July 25, 2013

Savvy ways that clever restaurateurs keep diners coming back to their eateries might be as simple as painting the walls of their business a certain hue. We all know how aromas can lure a curious customer into trying some great dishes you learned while in cooking programs. However, that isn’t the only aspect of your future restaurant that could influence your customers’ cravings.

Believe it or not, certain colors can stimulate – or turn off – appetites. If you want your patrons to order starters or dessert, you might want to think about color schemes and how they affect the human brain. To have some more insight into the dishes you are preparing for your online culinary courses, read up on this fascinating look into color psychology:

Red – This bright hue is very energetic and stimulates many senses, which lead directly to your appetite. This is why many fast-food chains include red in their signage and decor.

Yellow – Many restaurants also include yellow in their decor, as it is known to increase appetite as well. Ever wonder why the McDonald’s “golden arches” are red and yellow? this color combination sends a powerful message of hunger to your brain.

Green – Nature is synonymous with this hue, so it should come as no surprise that this is a relaxing and calming color. This is why hospitals and offices will often include green in their interior design, as this hue relaxes people in an otherwise stressful environment.

Blue – Steer clear of this color, as it is known as an appetite suppressant. Because there are few fruits and vegetables in nature that consist of blue hues, the mind – and stomach – naturally disassociate themselves from blue shades. In fact, several weight loss programs suggest that dieters eat off of blue plates to ward off the munchies.

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Tags: food research