Got Milk Dumped For New Slogan
If you are studying for an online culinary arts certificate, you’ll want to stay in-the-know on various food industries. For 20 years, the “Got Milk” slogan has been a mainstay in households across the US. However, the popular ad campaign is getting dumped for a new one geared to increase milk consumption and improve its sales, according to CNN’s Eatocracy.
Over the past two decades multiple celebs have donned the milk mustache for the campaign. It all started with supermodel Naomi Campbell, but others have worn the iconic mustache, including Bill Clinton, David Beckham, Elton John and Katie Couric.
“The reason why we used celebrities at the time was to help improve milk’s image,” Sal Taibi, president of Lowe Campbell Ewald, the agency involved in the “Got Milk” ads, told the source. “The idea was to convey the message that everybody drinks milk, even successful cool people.”
The new campaign slogan will be “Milk Life.” According to Bloomberg Businessweek, a soon-to-be release ad will feature a mother and child playing, a garage band, a driveway basketball game and a dog walker all being supported by splashes of milk. The voiceover will say “Start your day with the power of protein. Milk Life.” According to the source, milk consumption has been declining since the 1970s, and the previous “Got Milk” campaign did little to increase national sales. However, there was a boost in California.
In a report called the Economic Research Service released by the USDA, it was discovered that from the 1970s to the 2000s people have been less apt to drink milk during mealtimes. Additionally, the number of adults and adolescents that did not consume milk on a given day increased from 41 to 54 percent. The amount of people who drank the most milk (three times a day) decreased from 13 to 4 percent.
Benefits of drinking milk
Milk is considered to be “nature’s wellness drink.” It is filled with a good balance of nutrients to support a healthy body. Many people know that milk contains calcium and vitamin D, but it also is a good source of potassium, phosphorus and both vitamin A and B12.
Some people are lactose intolerant and just can’t consume milk without becoming sick. Others develop a negative reaction to milk later in life, especially if they don’t drink the beverage often. Lactose intolerance is caused by not having enough of the enzyme lactase, which digests the building blocks of milk.