Storefront bakery tips and tricks
Opening up a storefront is an exhilarating time for any professional who is passionate about the baking and pastry arts. However, there are a lot of challenges involved in keeping a bakery bustling with happy dessert-lovers. If you’re pursuing a career in creating delicious treats, you’ll benefit from learning some best practices for getting customers lined up at the door and keeping them coming back for years to come.
Set prices strategically
“Pricing is a crucial factor in making any business successful.”
Pricing is a crucial factor in making any business successful, but especially in baking. Affordable prices – and even giving out occasional free samples – encourage people to stop in and try a cupcake or cookie, but going too low might hurt your establishment’s long-term prospects. New York Magazine noted that thoughtfully setting markup could make all the difference in keeping your business financially healthy.
While the money you spent on ingredients is an essential consideration for establishing price points, keep in mind that there are a number of other expenses that go into making an item. There’s the time you spent on preparation and cleaning, the price of packaging and promotion, and the fact that you have to pay rent and keep the utilities on. Do the math to find the pricing structure that will make your bakery profitable, and stay alert for opportunities to operate more efficiently.
The front window is your best advertisement
One of your most effective tools for promoting your bakery is right in front of you. Think of the front window as a powerful space for advertisement. Your establishment will attract people to stop in for a quick break from the day by presenting a welcoming atmosphere and conveying the personality of your business.
Whether your bakery specializes in traditional goods or puts a modern spin on sweet favorites, show off what you do best. An assortment of hearty loaves of bread or beautiful cake decorations in the window is a powerful way of catching the attention of passersby. Select signage and colors that tell people what they can expect when they venture through the door.
Build an online presence
While the appearance of your physical location can lure in patrons, don’t underestimate the impact of a savvy online strategy. Guests are likely to look up your bakery before stopping by, so you should stay heavily engaged. Claim your establishment on Google My Business [Google My Business?] and keep tabs on reviews so you can respond or make adjustments as needed.
Social media offers endless opportunities to give customers a peek into what your bakery has to offer. Regularly posting photos of awesome-looking desserts is a great means of encouraging people to come by. Add videos to give patrons a sense of your personality and the methods you’re using to produce some of your signature items.
Account for dietary restrictions
A good way to help your bakery stand out and appeal to more people is by making desserts that address potential customers’ special requirements. Some of the individuals who would love to visit your business may have food allergies, avoid gluten consumption or maintain a vegan diet. You might be able to expand on your customer base by catering to these situations.
Building a reputation for being considerate to patrons and creative with your use of ingredients could be the ticket to your bakery’s long-term business growth. Along with careful attention to financial realities and a thought-out promotional strategy, meeting the demands of restricted diets could help to make your establishment a top destination for locals and visitors who love baked goods fresh out of the oven.