Beyonce announces vegan food delivery service
Former member of Destiny’s Child and legendary solo artist Beyonce has announced a partnership with exercise physiologist Marco Borges to open 22 Days Nutrition, a business that delivers vegan meals. The name for the business is based on the philosophy that habits can be made or broken after 21 days, suggesting that on the 22nd day a person will be more likely to embrace the change. According to Eater, the name also references a 22 day stint Beyonce and her husband, rapper Jay-Z, spent enjoying a vegan lifestyle. All of the meals provided by 22 Days Nutrition will be 100 percent plant-based, organic and gluten free, and are delivered once a week.
22 Days Nutrition
Beyonce has been training with Borges for some time, and he inspired her to alter her diet to include more healthy, vegan-friendly foods. He is a fitness expert with decades of experience and has long been a proponent of centering a healthy diet on plant-based foods. Borges was beginning to receive increasing demand for his meals and recipes from friends and clientele alike. The home delivery system seemed a logical step in providing others with his healthy dishes, and with Beyonce providing a face to the business, it’s sure to take off rather quickly. In a press release, Beyonce expressed her excitement in working with Borges:
“I am so grateful that I took the challenge and credit Marco with leading by example. He is the most energetic person I know and it’s all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can. I am excited to partner with him.”
The meals cost around $10 to $17, depending on which meal plan you choose. 22 Days Nutrition offers meal plans ranging from one to three meals per day, but only the three meal plan includes breakfast options. For the one meal per day plan, you have a choice of lunch or dinner. All the meals are never frozen, and, depending on the dish, include vegetables, fruits, legumes, grains, herbs and spices. While shipping costs apply, 22 Days Nutrition ships meal plans overnight anywhere in the continental U.S.