Are Americans Becoming Less Addicted To Coffee?
Coffee has long been a savior for Americans – it gives us the boost of energy we need in the morning and offers a robust taste that no other beverage can match. Some people are known to get through the day with no less than four or five cups of coffee. But according to a new study, fewer Americans may be sipping on this morning beverage.
Less coffee more cappuccino
The National Coffee Association of USA’s National Coffee Drinking Trends reported that the percentage of Americans who drink coffee daily actually experienced a drop. The rate went from 63 percent in 2012 to 61 percent in 2013. For adults ages 18 to 24, daily coffee consumption dropped from 50 percent in 2012 to 41 percent in 2013. Adults ages 25 to 39 also experienced a decline in coffee drinking – consumption fell to 59 percent in 2012 from 63 percent in 2013. There was one group, however, that started drinking more java – consumers ages 60 and older experienced an increase from 71 percent in 2012 to 76 percent in 2013.
Customers are also getting pickier about exactly what’s going into their morning cup of joe. Espresso-based drinks seem to be getting more and more popular. Baristas are making more cappuccinos and lattes than regular coffees.
Thanks to single-cup brewing machines like the Keurig, traditional drip makers are on the decline. Americans enjoying their coffee from single-cup brewing machines increased to 13 percent in 2013, which was up 4 percent from 2012.
Will energy drinks replace coffee?
While energy drinks will probably never totally take the place of java, these caffeinated drinks are becoming increasingly popular. According to Allen Whitehouse of Kraft Foods, around 20 percent of people ages 18 to 39 admitted they had an energy shot or drink recently.