Tips For Becoming a Successful Food Blogger
If you are enrolled in culinary school online you are probably excited about all the food knowledge you are learning. The best way to showcase your new skills and continue the momentum of exploring new dishes is to start a food blog. Not only is it a good hobby, it can lead to a great career in the culinary arts.
The LinkedIn Marketing Solutions blog recently released an infographic on a “Well-Balanced Blog.” The creators used food as a way to visualize the concepts, which makes it even more appropriate to learn how to create your own daily or weekly content feed. Here’s what you need for a successful blog:
The bread and butter of a blog is the content. You have to show your “potential” readers that you have something important to say or show them. For your food blog, you can take high-resolution pictures of dishes and their ingredients. This will capture the attention of all the visually inclined people who surf the Internet. However, some people love to read articles, so it’s important to caption each picture or include a couple of paragraphs of text, which could be a recipe or information on your inspiration for the dish. To break down your content, check out the following tips:
– LinkedIn suggests that 35 percent of your blog should include thought leadership pieces and guest topics. For a food-oriented platform, you can talk about the industry as a whole or have some of your culinary friends chip in and write a post.
– According to the source, a good portion of your blog, about 25 percent, should be filled with hearty, filling content, like grains are for the body. This includes how-to posts and posts about brands and products (photos of dishes).
– Up to 20 percent of your content should be slated for time-consuming projects like documenting a recipe from start to finish, or showing your readers how you go about choosing fruit and vegetables at your local farmers market.
– About 15 percent of the time you can post lighthearted content like memes and gifs related to food. This can also help you get organic traffic if a particular picture has gone viral.
Take your own pictures for your site so you won’t have any issues with copyright. However, when you do use third-party graphics, always get written permission first.